As the responsible office pursuant to data protection regulations, we assure you that for the protection of your personal data, the collection, storage, modification, communication, blocking, deletion, and use of your personal data at our company always takes place in compliance with applicable data protection regulations and other statutory guidelines.
Collection of Personal Data by Us
In the course of order processing, we request various personal data from you via the customer data form, which you then communicate to us by sending your order together with the rest of the order data. Accordingly, we collect only the personal data communicated by you.
Purpose of Collection, Processing, and Use of Personal Data and any Consent Granted
Your personal data is collected by us in connection with the order processing procedure and is subsequently processed and used by us for our own business purposes within the scope of the contractual relationship entered into.
The purpose for the collection, processing, and use of personal data when you set up a customer account is so that you do not have to enter the personal data again when placing future orders.
Insofar as you granted your consent to the receipt our Newsletter, your e-mail address is collected, processed, and used for our own advertising purposes. In this case, you granted your consent by agreeing to the following statement:
“I agree to be notified by e-mail of interesting offers, and therefore grant my consent to my e-mail address being added to the Newsletter distribution list. I can revoke this consent at any time, effective for the future, without stating any reasons for doing so.”
Revocation of Consent
Insofar as you have granted consent, such consent can be revoked at any time, effective for the future, and you are not required to state any reasons for doing so. You will need to notify us, however your notification is not required to be in any specific format.
We use so-called “cookies” so that we can provide more individualized services to you. Cookies are identifiers that our web server sends to your computer in order to identify it for the duration of your visit. Most browsers are configured to automatically accept cookies. This means that the corresponding cookies are stored on your computer. When you make a return visit to our website, your computer will be recognized by our web server based on the cookies stored on your computer. If you do not wish to have cookies placed on your computer, you may prevent cookies from being stored by modifying your browser settings in such a way that cookies are not accepted.
Communication of Personal Data to Third Parties
Your personal data is communicated by us exclusively to those third parties that are service providers involved in contract performance, such as the logistics company charged with delivery and the financial institution charged with payment matters. However, in those situations in which your personal data is communicated to third parties, the amount of data communicated is limited to the minimum required.
Information on the Use of Google Analytics as per Data Privacy Regulations
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyse the behaviour of website visitors.
In doing so, the website operator receives various usage data, such as page impressions, length of stay, operating systems used and the origin of the user. This data may be summarized by Google in a profile which is assigned to the respective user or his terminal device.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google on the use of this website is usually transferred to a Google server in the USA and stored there.
The use of this analysis tool is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
We have concluded a contract with Google for order processing and fully implement the strict requirements of the EU data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the “demographic characteristics” feature of Google Analytics to help the website visitors find appropriate ads within the Google advertising network. This allows reports to be generated that contain statements about the age, gender and interests of the site visitors. This data is derived from Google’s interest-based advertising and from third-party visitor data. This data cannot be associated with any particular person. You can disable this feature at any time in the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described in the “Opting out of data collection” section.
Google Analytics e-commerce tracking
This website uses the “e-commerce tracking” feature of Google Analytics. With the help of e-commerce tracking, the website operator can analyze the purchasing behavior of website visitors to improve his online marketing campaigns. Information such as the orders placed, average order values, shipping costs and the time from viewing to purchasing a product is recorded. This data can be summarized by Google under a transaction ID, which is assigned to the respective user or his device.
User-level and event-level data stored at Google that is linked to cookies, user IDs (e.g., User ID) or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after 26 months. Details can be found under the following link: https://support.google.com/analytics/answer/7667196?hl=de
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Retrieval of Consent Statements Agreed to by You
The content of any consent statements you have agreed to can be retrieved at any time via this document.
You have the right to receive information concerning the personal data stored about you free of charge. We kindly request that you direct corresponding inquiries to the address provided on the Contact Information page of this website. If the personal data we have stored about you are incorrect, the data will naturally be corrected at your request.
Furthermore, you have the right to revoke your consent to storage of your personal data at any time, effective for the future, and you are not required to state any reasons for doing so. You will need to notify us, however your notification is not required to be in any specific format. In the event of a corresponding notification from you, the personal data stored about you will be deleted except in cases where the relevant data are still needed to perform the duties of the contractual relationship entered into or where statutory guidelines bar such deletion. In such case, in lieu of deletion, access to the personal data concerned will be blocked.
We kindly request that you direct all data privacy inquiries to the address provided on the Contact Information page of this website.